Interactive Added Value

New innovation models between industry and science

Technological advances at breakneck speed, dynamic markets and increasingly globalised competition – these are all factors that force companies to rethink their innovation strategies. Although innovations cannot be planned as such, it is possible to increase the potential for innovation significantly by means of diverse cooperation strategies.

Interactive Added ValueMore and more companies are breaking out of the mould of traditional cooperation forms to create new forms of joint innovation research that go far beyond the confines of contract research and strategic partnerships. The magic words here are networking, collaborative innovation and open innovation.

Companies are opening up their innovation processes to external partners and are working closely together with both in-house and external researchers, and with suppliers and customers.

They network research and development – internal and external, centralised and decentralised – in order to combine the advantages of each approach. They use external know-how for themselves and commercialise their own innovations in other sectors. They invest in start-ups in order to stay close to new technologies from the outset, but in a way that involves fewer risks.

Open and networked forms of joint innovation research offer significant opportunities for partners in industry and research. They allow companies to generate new business ideas, to reduce development costs and to penetrate new markets for their own technologies. Similarly, innovation processes offer academic researchers direct access to their partner companies’ research infrastructures and allow them to gauge which questions are currently of interest to industry. At the same time, open communication forms offer additional means of financing research and development in universities and research institutions.

The introductory chapter focuses on three different perspective of the innovation concept, the significance of intangible R&D investments for economic growth from the point of view of scientific research and compares the current situations in Germany and the UK, the expectations and the role of politics, and the soft factors of successful innovation processes and their impact on company culture.

The core of this publication is an overview of different forms of innovation cooperation. Using practical examples and interviews, we examine the success factors, strengths and challenges associated with strategic partnerships, crowdsourcing models, corporate venturing and seed funding. We give the floor to company representatives from a wide variety of sectors and to researchers, venture capital investors and start-up entrepreneurs. Based on this kaleidoscope of experience, representatives from the realms of industry and science contribute their respective viewpoints to the innovation debate.

Publishing details
Interactive added value. New innovation models between industry and science
Andrea Frank, Simone Höfer (Ed.)
Edition Stifterverband: Essen 2011
ISBN: 978-3-922275-48-0
74 pages. 14.90 euros excl. VAT, P&P

Die Publikation ist auch in deutscher Sprache erhältlich.




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